Future of fashion & beautybloggers (sxswsession)

At the interactive conference South by Southwest (march 2013) the following session took place: “Fashion and beauty bloggers have garnered much attention in the media. They have the ability to influence consumer perception and purchasing, like celebrities and models before them. How long will they hold onto this mantle? What will the field develop into and/or who and what will supplant them? Or will they…

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Portrettenserie van 5 NL modebloggers

In magazine STIJL van Elsevier (maart 2013) een portrettenserie met 5 bekende Nederlandse modebloggers. Anna Nooshin @AnnaNooshin (26) van Linda Tol @lindatol001 (28) van Yara Michels @yaragotstyle (23) Sabrina Meijer @afterDRK (24) van Ivania Carpio @Love_Aesthetics (24) van Interviews door Anna Sonnemans en foto’s door Sabrina Bongiovanni.

What it takes for as a magazine to survive as a brand

The last half year I trained a lot of editorial staff of magazines with my workshop ‘everybody digital’.  I also talked to a handful of editors in chief and they all asked me what their strategy should be to survive as a brand. Just today, I saw a presentation of Olivier Blanchard (@the Brandbuilder on twitter) and he said: “Your online content has to be excellent,…

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Viral story: the rise of visual content

I wrote an article for the dutch blog Frankwatching last week, and here is the translation of it on my own blog: The huge amount of Instagram users, the addiction rate of Pinterest and the bizarre ease of reblogging images on Tumblr, I see a trend: the rise of visual content. I have written articles on this subject and gave presentations. One of them, the…

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Visual diary Meet the Blogger Stockholm

Saturday the 2nd february the third Meet the Blogger event took place, this time in Stockholm. I put all te quotes and pics together on Storify. I was one of the speakers, next to bloggers Fryd form Byfryd, Will Taylor from Bright Bazaar and the girls from the digital magazine Sister Mag. It was such a good and vibrating event, I will not forget easily. The…

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Sanoma’s eerste beautybloggers

Mijn nieuwe job bij Sanoma Media heeft de titel productmanager bloggers & social. Dat is bij de afdeling online women, waar ook sites als en toe behoren. Ik ga alle social media kanalen optimaliseren en omdat elke titel zelf verantwoordelijk is voor social, moet ik met veel mensen praten om alle neuzen dezelfde kant op te laten wijzen. Dat is best een uitdaging!…

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Fashionbloggers network Creators of Desire

Bloggers have moved from commentators to creators; gone from front row next to Anna Wintour to backstage next to Alber Elbaz in but one calender year. We have entered the next stage – quote Financial times 2011 Gisteren sprak ik met Anouk Bos, de oprichtster van Creators of Desire, een fashionbloggersnetwerk. Wat een prachtige blogs kun je vinden op COFD! Zo heb ik vorig jaar,…

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Bloggen & Commerce

Als blogger kun je geld verdienen aan je blog. Op verschillende manieren. Met banners, gesponsorde artikelen of met affiliate links. Sommige bloggers willen alleen maar ruilen, een product in ruil voor een bericht. Anderen plaatsen banners op hun site, of laten dat doen door partijen als Adfactor en sinds kort ook Sanoma met Blogtoday, het project dat ik aan het opzetten ben. Weer andere werken met affiliate…

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Influencers network called fitfluential

Last week, I met some US bloggers during the Amsterdam stop of the Modenus bloggertour, #designtourCGN on twitter. We had a drink in a new conceptstore called Hutspot, you should check it out, it’s very nice and big, with cool products in the fashion and home deco category. I introduced myself telling the bloggers that i am setting up a bloggersnetwork and i wanted to…

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