And magazines: watch out! Every brand is now creating content, so they will be your competitors. It’s not just about checklists and viral content. Be original. Be worth connecting with.
Be sure to read this very good interview with my blog and marketing hero Seth Godin on content creation on the Strategist website from Contently. Seth’s opinion is down to earth, yet he can describe the bigger picture better than anybody else. He tells the story about content creation right: you have to do it, but it will only work when you love it. In a world where a lot of marketers are seeing content marketing as a solution to their problems, his advice is important.